Boysen Plants
Pest-killing paint as effective as carnivorous plants
Boysen created BUG OFF, a special paint with Artilin anti-pest technology that kills disease-causing insects upon contact.
To dramatize the paint’s unique ability, we launched a campaign that recreated carnivorous plants consuming different pests. The images of a Venus Flytrap, Pitcher Plant, Bromeliad and Bladderworts were crafted using multi-colored splashes of BUG OFF paint, captured through high-powered, high-speed cameras in precise trajectories.
Role
Art Director
Client
Pacific Paint (Boysen) Philippines Inc., Manila
Agency
TBWA\Santiago Mangada Puno
Credits
Chief Creative Officer
Melvin Mangada
Executive Creative Director
Billy Samson
Creative Director
John Ed de Vera
CJ de Silva - Ong
Art Director
John Ed de Vera
Christielo Esguerra
Kirby Jagape
Christine Acuña
Copywriter
Ryan Caidic
Bryan Siy
Accounts
Portia Catuira
Kara Filamor
Final Artist
Jon Tan
Tom Perdigon
Producer
Dennis Carlos
Print Production Assistant
Bianca Bunagan
Photographer
Paolo Gripo
G-Nie Arambulo
Features & Awards
This campaign has been awarded and recognized by the following marketing and advertising organizations:
