Del Monte Ketchup Flavorites

In response to the challenge presented by Del Monte Ketchup, our team embarked on a creative journey to transform the everyday into the extraordinary. Tasked with breathing new life into pritong ulam (fried dishes), we set out to showcase five innovative ways to elevate these traditional favorites.

Our mission? To take consumers on a flavor-filled adventure, starting from feeling "sawang-sawa" (fed up) to experiencing sheer delight with every bite. With the diverse range of Del Monte Ketchup flavors at our disposal – Original Blend Ketchup, Extra Rich Banana Ketchup, Sweet Chili Sauce, Hot & Spicy Ketchup, and Sweet Blend Ketchup – we were equipped to unleash our creativity and imagination.

Role
Art Director

Client
Del Monte

Agency
TBWA\Santiago Mangada Puno

Credits

Chief Creative Officer
Melvin Mangada

Creative Director
CJ de Silva - Ong

Art Director
Kirby Jagape

Copywriter
Theodore Pateña

Business Unit Director
Noelle Segundo

Account Manager
Danielle Villanueva

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