Lucky Chow
Crafting Culinary Tales: In the realm of gastronomy, authenticity and innovation go hand in hand. My role in the Lucky Chow project was multifaceted. From the inception of the concept to its realization, I was involved in every step of the process, ensuring that every aspect of the brand reflected its authentic roots while embracing modern convenience.
In addition to concept development, I took on the responsibility of designing the food packaging and creating the brand identity for Lucky Chow. Leveraging my expertise in visual storytelling, I crafted packaging designs that not only stood out on the shelf but also communicated the brand's values and essence to consumers.
Role
Freelance Designer
Client
Swirl Group